Electronic music is not the only thing EDM producer, Pretty Lights (aka Derek Vincent Smith) is redefining. This month, Pretty Lights is reimagining Colorado gear and paying homage to his most loyal fans with a unique limited run streetwear collection. The Pretty Lights x Colorado #AnalogAesthetic collection is a seven piece capsule designed especially for hardcore Colorado fans.
Here's the deal – this gear is so limited that an app was built to have fans wait in line for it ‘til it drops. It’s called Virgin Mega, and it’s the only place where you can buy this collection. You can download the iOS version on the Apple App store here or the Android version on the Google Play store here to get in line for the first drop. The first pieces of the gear went on sale Thursday, January 22 at 2pm EST/12pm MST on Virgin Mega. Next sale went on sale Monday, January 26 at 2pm EST/12pm MST (with an additional drop on Wednesday, 1/28). To find out additional details, follow @virginmegausa on Twitter or Instagram.
Existing in a seemingly overcrowded electronic music landscape, Pretty Lights has continued to distinguish himself from your prototypical “EDM DJ.” Pretty Lights is now taking his genre defying aesthetic and remixing the visuals for the state that helped raise him: Colorado. The Pretty Lights x Colorado #AnalogAesthetic set is a seven piece capsule collection of gear that pays homage to the Rocky Mountain lifestyle, all with Pretty Lights’ signature "retro-future" mash-up flavor. Only available through Virgin Mega, the Pretty Lights x Colorado #AnalogAesthetic collection will make sure you’re always the freshest around the block.
Additional details below. Stay tuned for more exclusive news and releases. Hope to see you in line!
Pretty Lights X Colorado #AnalogAesthetic Collection:
First Drop: Thursday, 1/22 at 2pm EST/12pm MST
Hockey Jersey, $80
Mesh Jersey, $45
Second Drop: Monday, 1/26 at 2pm EST/12pm MST
Hooded Sweatshirt $55
Third Drop: Wednesday, 1/28 at 2pm EST/12pm MST TODAY!!!!
Long Sleeve Tee, $35
Snapback Hat, $35
Varsity Jacket, $125