Breckenridge Brewery and Pop Culture Con (PCC) will officially launch the 2019 Pop Culture Con Beer, Bocks Machina, on May 25th at Monkey Barrel with music, games, cosplay, and the first collectible pint glass giveaway. The beer’s name was the winner of the annual “Name the Beer” contest which beat out hundreds of submissions during the online contest. “Bocks Machina” is a play on the adventure group Vox Machina from the widely popular web series “Critical Role.” The entire cast of the series will be appearing at Pop Culture Con (Critical Role is not affiliated with this promotion).

The 2019 PCC beer features Breckenridge Brewery’s Maibock recipe, which won a bronze medal at the Great American Beer Festival. The party is challenged with concocting a malty lager that casts a joyful spell on all whom taste it. Maibock is a refreshing golden liquid which tastes of honey and grain and smells of sweet fruit.

For the eighth straight year, Breck will be releasing the beer along with limited edition PCC pint glasses. This year’s glass features artwork by local artist Nick Hughes.

After the launch party, Bocks Machina will stay on tap at Monkey Barrel through Pop Culture Con. Other pubs within walking distance to the Colorado Convention Center will serve the beer leading up to and during the event. Follow Breckenridge Brewery on Facebook and Twitter for information on other pint glass giveaway events during Pop Culture Con. This information will also be posted on breckbrew.com in the weeks prior to the PCC.

WHAT:

For eight Breckenridge Brewery has brewed a special beer exclusively for Pop Culture Con (formally Denver Comic Con). The first 200 people to this FREE event will receive a limited collector’s series “Bock Machina” pint glass featuring custom design by Colorado artist Nick Hughes. The event will feature an LED Dance Floor, Cosplay contest and a DJ.

WHERE:

Monkey Barrel

4401 Tejon St.

Denver, CO

When:

Saturday, May 25th

- Doors 7pm

-Cosplay Contest: Winners will get tickets to Pop Culture Con

- LED Dance Floor

About “Bock Machina!”

Past winners of the "Name the Comic Con Beer" contest are Razznarock, The Fantastic Pour, The Caped Brewsader, Brews Wayne, Hulk's Mash, Snape-ricot, and I Am Brewt.

Breckenridge Brewery once again joins forces with Denver Comic Con. Since the inaugural convention in 2012, Breckenridge has brewed a special con beer and hosted a "Name the Comic Con Beer" contest. And each year what follows is a wonderful deluge of creative input, street cred for the winners, a beer release party preceding the con and other events in and around the Colorado Convention Center.

Breckenridge Brewery congratulates Noah Eisenman and Greg Nuccio, who both suggested "Snape-ricot" as the name for this year's refreshingly crisp apricot lager. The name honors actor Alan Rickman, who played Severus Snape in the Harry Potter film series and recently lost his life to pancreatic cancer.

“It’s become a wonderful Denver Comic Con tradition to launch these pop-culture themed beers in the weeks leading up to the con,” said Christina Angel, Denver Comic Con director. “This year’s brew takes on a special significance as a tribute to Alan Rickman, who so masterfully brought Snape to life on the silver screen.”

Although the name was chosen by popular vote, the brewery found it to suit the beer quite perfectly. Ryan Workman, Breckenridge Brewery Brand Manager, describes the beer to be more complex than one would guess upon first impression. "The apricot our brewers added to their American lager recipe produced surprising ambiguity, much like Snape himself. It's pale and crisp, but spend a little time with it, and you'll find unexpected layers of interesting personality." Finding more parallels in Snape and Snape-ricot, he shares that the beer is "bitter and cold, yet the fruit magically transforms Snape-ricot into something not sweet, but certainly a little softer than one would've imagined."

Snape-ricot will make its first public appearance at Stoney's Bar and Grill on Friday, May 20th, at 7:30 p.m. The first 200 people to order a Snape-ricot will be given a limited edition pint glass featuring the beer's custom label artwork.

The beer and pint glasses will also be available at the 3-day Denver Comic Con, which kicks off on June 17th and features such pop culture notables as Stan Lee (Marvel Comics), Lena Headey (Game of Thrones) and Ralph Macchio (the Karate Kid) . Tickets are still available at www.DenverComicCon.com. Additionally, local pubs around the conference will feature the beer with additional pint giveaway promotions.

Past winning entries for Breckenridge's Name the Comic Con Beer contest are:
· 2012 Fantastic Pour

· 2013 Caped Brewsader

· 2014 Brews Wayne

· 2015 Hulk's Mash