Since Comic Con graced Denver with its first conference in 2012, Breckenridge Brewery has been a loyal and active sponsor. Each year the brewery creates a special beer for the conference, and with friends from Denver Comic Con, it hosts a popular name-the-beer contest through social media. This year’s knock-out Comic Con beer, “Hulk’s Mash,” will debut Friday, May 1st at The 1up – Colfax at 717 East Colfax Avenue in Denver. The 1up - Colfax and The 1up – Lodo will have the beer on tap leading up to the conference May 23-25.
The fluid:
The beer is delightful pale ale made with mango puree and Mosaic hops. It sounds mild-mannered, but don’t be fooled. Mosaic hops produce an aromatic punch of mango, lemon, citrus, and earthy pine scents. Loads of pulverized mangos heroically balance the hoppy aroma and flavor.
The name:
As is tradition in March, Breckenridge Brewery hosted its on-line “Name the Comic Con Beer” contest. From 700 entries this year, 5 finalists were chosen. Then came a public vote. “Hulk’s Mash,” the clever conception of Jonathan Cooper, rose to the top and became the honored 2015 Comic Con beer name.
The image:
New this year was the label artwork contest, sponsored by Rocky Mountain College of Art + Design. Students at RMCAD were invited to create label designs for Hulk’s Mash, and artwork by Trevor Plaza was chosen to adorn limited-edition commemorative pint glasses. The first 200 to attend the Hulk’s Mash release party on May 1 receive a free pint glass. The glasses and Hulk’s Mash beer will be on sale at the conference. Select Denver pubs are signed on to carry the beer and offer glasses (while supplies last) during Denver Comic Con weekend.
Availability:
Leading up to and during Comic Con, Hulk’s Mash can be found at Breckenridge Colorado Craft, Hard Rock Café, Hyatt Regency, Marlowe’s, Paramount Café, Pizza Republica, Tarantula Billiards, The 1up (Colfax and Lodo locations), Tilted Kilt, and World of Beer.
Denver Comic Con is Denver’s premiere pop-culture fan experience, covering the worlds of comic books, film, and related media. It is also an extension of and an awareness builder for its parent organization, Pop Culture Classroom. This year, the 3-day conference will bring 90,000 fans to the Colorado Convention Center.
Follow Breckenridge Brewery and Denver Comic Con on social media for updates and additional information.
About Breckenridge Brewery
Breckenridge Brewery was founded in 1990 in Breckenridge, Colorado. In the past two decades Breckenridge Brewery has grown from a small 3,000-barrels-a-year brewpub to one of the most successful craft beer and restaurant companies in the nation. It now handcrafts more than 64,000 barrels of fresh beer annually and owns and operates five brewpubs and ale houses in the state of Colorado. For more information visit www.breckbrew.com.