2nd Annual Bud Light Jam Session at SXSW

Black Thought of The Roots (Photo Credit: Robert Castro)

Bud Light took SXSW by storm as the brand transformed 800 Congress Ave into a performance hall for the 2nd Annual Bud Light Jam Session with The Legendary Roots Crew and Friends. The night was filled with electrifying performances by The Roots, - who took Bud Light’s current marketing campaign, “Famous Among Friends” to another level inviting some of their closest friends like CyHi Da Prynce, Jidenna, Frenship, Method Man and Redman, Shakey Graves, Cloves, Nick Grant and James Hershey to jam with them. As if that was enough, the crowd was in for a special treat as surprise performers like Rae Sremmurd, De La Soul, T.I. and Brandy dropped in and jammed along with The Roots through some powerhouse vocals, superior stage presence and true artistry for some of their greatest hits.

Tuba Gooding Jr. of The Roots (Photo Credit: Robert Castro)

Aside from amazing music, attendees were even able to savor delicious plant-based burgers by Impossible Burger, and snap photos with their best friends at the photo booth, all why enjoying cold Bud Lights – complete with an awesome new Austin-themed design by resident Austin artist Nate Duval that reflect the city’s mantra “Keep Austin Weird.” 

All images by Robert Castro (Do not use without permission) All Rights Reserved.

T.I. (Photo Credit: Robert Castro)

Rae Sremmurd (Photo Credit: Robert Castro)

Friendship (Photo Credit: Robert Castro)

Cloves (Photo Credit: Robert Castro)

Shakey Graves (Photo Credit: Robert Castro)

Brandy (Photo Credit: Robert Castro)

Jidenna (Photo Credit: Robert Castro)