AEG Presents Rocky Mountains is searching for Colorado's next generation of music storytellers. The promoter today announced The Creator Collective. It's an open call to select 20 Colorado-based creators who will spend 2027 sharing the shows, venues and moments that make the state's live music scene unlike any other.
AEG Presents Rocky Mountains promotes more than 1200 concerts in Colorado annually. Its venues include Mission Ballroom, Ogden Theatre, Gothic Theatre, Bluebird Theater, Fiddler’s Green Amphitheatre and it brings shows to Red Rocks Amphitheatre, Folsom Field, Dillon Amphitheater, Gerald R. Ford Amphitheater, Dobson Arena and more. The new program is built on a simple idea: fans still crave a trusted voice telling them which show they can't miss, which is why AEG is looking for creators who have become that voice for their communities.
Colorado has one of the most passionate live music communities in the country, but only a handful of writers covering it. AEG Presents Creator Collective is designed to fill that gap with a new, independent form of music storytelling, led by creators, fans, tastemakers, and genre experts audiences already trust. The program gives selected creators access to the shows and venues they love and the freedom to cover them in their own voice.
AEG is seeking creative, Colorado-based creators + storytellers whose communities trust them, whatever their scene. That includes country, pop, indie and folk fans, the jam and bluegrass community, rock, punk and metal heads, and the lifestyle, fashion and nightlife voices who never miss a good show. Playlist curators, vinyl collectors, poster artists, photographers and community tastemakers are encouraged to apply.
"We do shows for every walk of life in Colorado, and the best way to discover your next favorite one is still hearing about it from someone you trust," said Kellie Owens, Head of Marketing, AEG Presents Rocky Mountain. “Colorado has one of the best music scenes in the country and an incredible community of creatives and storytellers. We want to give them a platform to tell the story of our scene in their own way, whether that's convincing a pop fan to try a bluegrass show or taking us somewhere inside a venue no one has seen before."
What ambassadors receive
Selected creators will join a year-long partnership with AEG Presents Rocky Mountain, including:
A year of shows: Access to a minimum of (2) shows per month, with a plus one, across AEG's Colorado venues
An official partnership title with AEG Presents Rocky Mountains
Opportunities to collaborate with AEG and venue social channels
Early access to show announcements and pre-sale opportunities to share with their followers
Merit-based perks such as VIP upgrades, meet-and-greets and special event invitations
In return, ambassadors will create 12 pieces of original content over the year, with the creative freedom to choose some of the shows and angles that resonate with their audiences.
How to apply
Creators can apply via Typeform through 11:59 p.m. MT on Monday, December 7, 2026. Applicants must be based in Colorado. They will be asked to share their social channels and a short pitch showing how they would bring an AEG show to life for their followers. Selected ambassadors will be notified in December, and the program kicks off in January 2027.
For updates, follow @aegpresentsrm on Instagram.
