We decided to highlight Denver based brand Pepper, for small boobies, and bad asses alike, take a peek into the journey of Jaclyn Fu.
Tell me a little about yourself, and the brand, Pepper? You must’ve reached a point where underrepresentation got frustrating if you were possessed to start your own brand. Do you feel as though the brand represents you as a person?
I'm Jaclyn Fu, Co-founder & CEO of Pepper, the first and only body positive bra company for small-chested women that wants you to celebrate your body exactly as it is. Pepper was very much inspired by own frustrations of not being able to find a bra that fit because my size is typically an afterthought for bra companies. The brand does reflect my views on promoting self love and inclusivity, but more-so it represents our vibrant community of women who may be small but are mighty.
How do you even begin a project like this? How does one begin to make a model of a bra?
Good question, my co-founder Lia and I had zero bra design experience when we started! We did get really good at talking to potential customers and listening to their pains, so we used that research to help design what a better fitting bra for this audience could look and feel like. We started by talking to friends, family, even people I met on Craigslist, to try to understand why current bras don't fit and how it makes them feel. We then did a lot of market research and came up with hypotheses on how to improve on the designs that are out there.
What struggles did you face getting started? Did anyone give you slack for what you wanted to bring onto the market?
It was a constant uphill battle to show we were onto something with Pepper. We were doing something completely new, made most men uncomfortable to talk about, and so had a hard time being taken seriously. However we were able to find some really awesome investors who believe in us and our mission and are grateful to partner with them now to bring Pepper to the masses.
So after the Kickstarters extreme success (470% in the first 13 days is wild, btw), did you get reached out to by major brands/distributors? Who will be carrying Pepper?
We are a direct-to-consumer brand, so for the time being will only be selling online. This allows us to really get to know our customers and develop authentic relationships with them so we can keep creating designs they'll love. We are open to major distributors in the future, however.
What is next for the brand? What’s next for you?
Our customers are already asking for more styles! We're currently working on a new wireless bra, and expanding our All You Bra collection with more colors and fabrics. We're also doing a lot of thinking on what it means to be a body positive brand and how we can live our ethos in everything that we do. For myself, I'm fired up to take Pepper to the next level and make an impact on an industry that hasn't been disrupted in so long!
What’s your favorite boobie related saying/slogan/catch phrase/silly saying?
Embrace the 'flat' in flattering ;)
Thank you for being a Denver babe, working hard to represent all of us. Now onto a few random questions I’m sure our readers will be keen on learning about you.
Favorite musician lately? I've been listening to a lot of Bazzi, Anthony Russo and Post Malone
Favorite Denver hangout for a drink? for food? for music?
Bar Dough and Sushi Den are a few of my favorite restaurants. Love getting drinks at Death & Co and dancing at Temple!
Favorite Denver store?
Alas, I don't do much shopping anymore (the founder life)
Shop the brand at https://www.wearpepper.com/.