To Celebrate its 20th Anniversary, Blue Moon Will Brew the Perfect Combination of Live Music and Great Beer in Hometown Denver and at Moonlit Parties Throughout the Country
On Friday, July 31, Blue Moon will proudly celebrate its 20th Anniversary; and what better way than under a lunar blue moon? During the evening’s moonlit hours, Blue Moon will host a spectacular evening of events throughout Lower Downtown Denver, the neighborhood where Blue Moon was first brewed back in 1995, including a series of free rooftop concerts, culminating with a performance by electronic music project Big Data, featuring special guest Robert DeLong. Blue Moon brewers will also pour a specialty beer release.
“As a brewery, we’ve come a long way in 20 years, and we’re excited to celebrate this with the people who got us here—our fans—and the things they love most: food, music and great beer,” says Keith Villa, founder and head brewmaster at Blue Moon Brewing Co.
Four local bands will play opening sets on rooftops throughout the area (Jackson’s, Lodo’s, Hayter’s & Co. and Sports Column) from 6 to 8 p.m. At 8:30, Big Data, featuring special guest
Robert DeLong, will take the stage at Blue Moon Brewing Co.’s SandLot Brewery. Doors open
at 7:30 p.m. The evening will wrap up with a nationwide toast (more than 750 locations across the country will also be hosting Blue Moon Anniversary parties) led by the Blue Moon brewmasters at 10 p.m. The event is free and open to consumers (21 and up) who RSVP.
To attend, fans can first visit BlueMoon20Years.Eventbrite.com to register for a lanyard* and admittance to any of the four rooftop concert events and to Big Data’s performance at The SandLot.
As Big Data and special guest Robert DeLong play, fans can enjoy Blue Moon’s top brews alongside food pairings. Tokens earned by fans at the rooftop concert events will be redeemable for specialty samples of Blue Moon 20th Anniversary Ale. The celebratory beer is a combination of a Belgian-style White and a Belgian-style Tripel, two of Villa’s favorite Belgian beer styles from when he earned his Ph.D in brewing in Brussels. The smooth-bodied ale has a warming finish and hints of coriander, orange peel, fruity esters, spicy esters and a touch of sweetness.
When Keith Villa created Blue Moon Belgian White Belgian-Style Wheat Ale in 1995, he introduced beer drinkers across the country to Belgian-style beers with a creative twist. Twenty years later, Villa is one of the pioneers of the craft beer movement and Blue Moon has a lot to be proud of. In the past year alone, they’ve released two new varietals in addition to the 20th Anniversary Ale—First Peach Ale and White IPA—and have given rising artists the opportunity to showcase their work nationally on Blue Moon Belgian White labels throughout the summer. In 2016, Villa and his team plan to open another brewery and tasting room in Denver’s burgeoning River North neighborhood.
For more information on The Blue Moon Brewing Company, please visit www.BlueMoonBrewingCompany.com, www.Twitter.com/BlueMoonBrewCo, or www.Facebook.com/BlueMoon.
*Lanyards will be distributed to registered guests at rooftop concert events on a first-come, first-served basis. Lanyards grant access to each rooftop concert and The SandLot.
About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, Colo., and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.